BDA Marketing Research Melbourne have worked with David Inches for 20 years on tourism market analysis, customer segmentation and demand forecasting research.

Your Tourism Tune-Up membership includes access to the BDA Tourism Segmentation Model which presents traveller profiles by lifestage.

  1. Identify the travellers with the greatest value to your business
  2. Explore their demographic make-up, planning and booking behaviours and media preferences

In this webinar we will unpack the traveller data and profiles provided from BDA Research, Melbourne and discuss how to apply the, through the Marketing Course.



Topic: Webinar – Exploring the BDA Customer Segmentation Profiles
Hosted By: David Inches
Start: Thursday, Sep 9, 2021 11:00 AM
Category: Member Webinar, Weekly Webinars
Duration: 30 minutes
Current Timezone: Australia/Brisbane

Note: Countdown time is shown based on your local timezone.