Built for Tourism Small Business


Why Tourism Tune-Up Works

Recently I came across a statistic that surprised and alarmed me. A survey identified that 89% of small businesses recognise Marketing Planning as a top 2 key success factor… but only 25% invest using a Plan.

Enter Tourism Tune-up – an online Marketing Planning Course and Learning Community built for the small and medium tourism businesses. My marketing planning frameworks and methods have been built over the past 20 years across more than 100 tourism projects. They are built for tourism and they work.

Value for Money

Affordable and practical. This 100% tourism focused online marketing planning course and learning community is built for small business.

Built for Achievers

Empowering the self starters of small business who recognise the value within a Marketing Plan and seeking the guidance to get cracking.

Learning Library

Keep up to speed an ever growing library of member exclusive articles, podcasts, case studies and video coaching.

Commercial Grounding

Working in the engine room of more than 100 tourism business, I know how shape business ideas and turn them into profit.

Bite Sized Learning

I know your insanely busy so I have recorded Tune-up coaching videos 10-15 minutes long so you can plan at your own pace.

Team Tourism

Tune-up team members will share expert advice through articles and case studies, webinars, podcasts and video interviews.

Start Your Free 14-Day Trial

No credit card. No contract. Just 14 days free to test drive Tourism Tune-Up Marketing Planning Course. 

Businesses That Have Benefited from David's Experience



Marketing planning Course

This learning platform and community is designed to set business up for success with a Marketing Strategy and Plan.  Your online course will deliver the following:

  • Business analysis and goal setting 
  • Defining your most profitable customer mix
  • Designing Brand Strategy
  • Preparing Marketing Strategy and Action Plans
  • Procurement of your marketing team
  • Refinement and enhancement over time.

TEAM Tourism

I have worked with Australia’s most talented tourims specialists for 20 years and they re all excited to contribute to the Learning Library.  Learn from the:

  • Research and Insights
  • Website Development and SEO
  • Food and Beverage
  • Architecture and Planning
  • Social Media
  • Graphic Design
  • Experience Development


I have been worked with BDA Research Melbourne since 2003 on major tourism development and marketing projects. As a Tune-up Contributor BDA supply a segmented view of the travel market to guide your Marketing Plan, all included in your membership:

  • Segment size and spend
  • Demographic Profiles
  • Travel Trends
  • Media Preferences
  • Holiday Types
  • Planning and Booking Behaviours
  • Travel Interests


No contracts. Cancel as soon as you have completed your Marketing Plan.