Built for Tourism Small Business


Why Tourism Tune-Up Works

Recently I came across a statistic that surprised and alarmed me. A survey identified that 89% of small businesses recognise Marketing Planning as a top 2 key success factor… but only 25% invest using a Plan.

Enter Tourism Tune-up – an affordable collection of online courses built for the small business tourism community. My marketing planning frameworks and methods have been built over the past 20 years across more than 100 tourism projects. They are built for tourism and they work.

Value for Money

Affordable and practical. This 100% tourism focused online marketing planning and learning community is built for small business.

Built for Achievers

Empowering the self starters of small business who recognise the value within a Marketing Plan and seeking the guidance to get cracking.

Learning Library

I'm adding to the Library every week with member exclusive articles, podcasts, case studies and video coaching.

Commercial Grounding

Working in the engine room of more than 100 tourism business, I know how shape business ideas and turn them into profit.

Bite Sized Learning

I know your insanely busy so I have recorded Tune-up coaching videos 10-15 minutes long so you can plan at your own pace.

Team Tourism

Tune-up team members will share expert advice through articles and case studies, webinars, podcasts and video interviews.

Start Your Free 14-Day Trial

No credit card. No contract. Just 14 days free to test drive Tourism Tune-Up Marketing Planning Course. 

Businesses That Have Benefited from David's Experience



Marketing planning Course

Our feature course is Marketing Strategy and Planning. It’s so important that you must complete to unlock the other HubSpot courses as they roll-out. This course involves:

  • Business analysis and goal setting 
  • Defining your most profitable customer mix
  • Designing Brand Strategy
  • Preparing Marketing Strategy and Action Plans
  • Procurement of your marketing team
  • Refinement and enhancement over time.

TEAM Tourism

I have worked with Australia’s most talented tourims specialists for 20 years and they re all excited to contribute to the Learning Library.  Learn from the:

  • Research and Insights
  • Website Development and SEO
  • Food and Beverage
  • Architecture and Planning
  • Social Media
  • Graphic Design
  • Experience Development

Short courses

Tourism Tune-Up has partnered with Hubspot, the world’s most reputable digital marketing training provider.  Your Tune-Up membership will provide tourism specific interpretation of relevant HubSpot courses.

  • Content Planning and Creation
  • Social Media
  • Graphic Design
  • Website and SEO
  • eMail Marketing
  • Digital Advertising


I have been worked with BDA Research Melbourne since 2003 on major tourism development and marketing projects. As a Tune-up Contributor BDA supply a segmented view of the travel market to guide your Marketing Plan, all included in your membership:

  • Segment size and spend
  • Demographic Profiles
  • Travel Trends
  • Media Preferences
  • Holiday Types
  • Planning and Booking Behaviours
  • Travel Interests

founding member 50% discount

Lifetime discounted membership limited to the first 100 members