I have more than 15 years of experience as a consultant, providing demand side strategic planning advice to some of Australia’s leading companies. My expertise is in providing an understanding of consumer behaviour, demand forecasting, designing bespoke consumer research solutions and project management.
I have been at BDA Marketing Planning since 2003. We take a fact-based and empirical approach to building integrated consumer demand frameworks, providing insights to fill knowledge gaps and allow our clients to make better decisions and realise profitable revenue growth. I have primary responsibility for a number of BDA clients, as well as productively managing teams and internal work programs.