According to Facebook, mobile-first videos are 27% more effective in driving brand lift, and they enhance message association by 23% in comparison with video ads which are not mobile-optimised. The
Lookalike Audiences for Tourism
Facebook’s Lookalike Audience feature allows tourism operators to target potential customers who share the same demographic traits and interests as existing audiences. Fine-tuning your advertising to reach those most likely
Why Blogging is a Lock for Tourism
Tired of consultants nagging you to post regular blogs? In this article I share why you absolutely need a travel blog and how to maximise your outcomes. If you think
Instagram Reels for Tourism
Instagram Reels for Tourism In August 2020 Facebook announced Instagram Reels, a new short-video feature designed to compete with the popular platform TikTok. In this blog explores the opportunity Reels
4 Simple Tips for Instagram Traction
With its focus on beautiful and inspiring images, Instagram seems tailor-made for tourism, explaining why our industry has been able to leverage the platform so successfully to make money and
Why Social Media Stories are Blowing Up
Stories on Facebook and Instagram are slideshows of photos or short videos which can create brand awareness and help you connect with customers. The Stories feature was pioneered by Snapchat
Reaching travellers on holiday through Facebook Ads
Targeting Facebook ads to holiday visitors is one of the most powerful ways of reaching key tourism audiences and to remain competitive, your business should be making the most of
Using Social Media to enhance your tourism experience
Social media has made it much easier for companies to communicate with customers, receive and act on valuable feedback. Despite this, many businesses are not making the effort to find
Harnessing the Power of Hashtags #engageyourtravellers
You've probably heard the word hashtag bandied about quite a bit over recent years. Are you one of those people who still ask what does hashtag mean? You're not alone.
Why Social Media and Tourism are like Peas-in-a-pod
In the past, tourism businesses depended heavily on travel trade and more traditional channels such as print and television advertising campaigns. Whilst a traditional campaign may still have its place