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stormtrooper, egg, lego

Lookalike Audiences for Tourism

  • Articles
  • Articles

Lookalike Audiences for Tourism

Facebook’s Lookalike Audience feature allows tourism operators to target potential customers who share the same demographic traits and interests as existing audiences. Fine-tuning your advertising to reach those most likely

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21 October 2020
letters, numbers, blocks

Why Blogging is a Lock for Tourism

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  • Articles

Why Blogging is a Lock for Tourism

Tired of consultants nagging you to post regular blogs? In this article I share why you absolutely need a travel blog and how to maximise your outcomes. If you think

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21 October 2020
take, the book, girls

Instagram Reels for Tourism

  • Articles
  • Articles

Instagram Reels for Tourism

Instagram Reels for Tourism In August 2020 Facebook announced Instagram Reels, a new short-video feature designed to compete with the popular platform TikTok. In this blog explores the opportunity Reels

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21 October 2020
coffee cup, bean, coffee bean

4 Simple Tips for Instagram Traction

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  • Articles

4 Simple Tips for Instagram Traction

With its focus on beautiful and inspiring images, Instagram seems tailor-made for tourism, explaining why our industry has been able to leverage the platform so successfully to make money and

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8 June 2020
books, stack, book store

Why Social Media Stories are Blowing Up

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  • Articles

Why Social Media Stories are Blowing Up

Stories on Facebook and Instagram are slideshows of photos or short videos which can create brand awareness and help you connect with customers. The Stories feature was pioneered by Snapchat

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8 June 2020

Reaching travellers on holiday through Facebook Ads

  • Articles

Targeting Facebook ads to holiday visitors is one of the most powerful ways of reaching key tourism audiences and to remain competitive, your business should be making the most of

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8 June 2020

Using Social Media to enhance your tourism experience

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Social media has made it much easier for companies to communicate with customers, receive and act on valuable feedback. Despite this, many businesses are not making the effort to find

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8 June 2020

Harnessing the Power of Hashtags #engageyourtravellers

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You've probably heard the word hashtag bandied about quite a bit over recent years. Are you one of those people who still ask what does hashtag mean? You're not alone.

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8 June 2020

Why Social Media and Tourism are like Peas-in-a-pod

  • Articles

In the past, tourism businesses depended heavily on travel trade and more traditional channels such as print and television advertising campaigns. Whilst a traditional campaign may still have its place

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8 June 2020

Why Everyone in Tourism Should be Chasing Travel Influencers

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Leveraging collaborations with travel influencers can assist hospitality and travel brands reach a broader audience and increase engagement and reservations all while showcasing the brand in an authentic and natural

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8 June 2020

Recent Post

stormtrooper, egg, lego

Lookalike Audiences for Tourism

21 October 2020

Facebook’s Lookalike Audience feature allows tourism operators

letters, numbers, blocks

Why Blogging is a Lock for Tourism

21 October 2020

Tired of consultants nagging you to post

take, the book, girls

Instagram Reels for Tourism

21 October 2020

Instagram Reels for Tourism In August 2020

seo, sem, marketing

Link Building for Tourism SEO

21 October 2020

Google’s algorithms are always evolving but the

Cruising Car Rental

18 September 2020

Cruising Car Rentals has been operating in

Brown Brothers Devils Corner

18 September 2020

Brown Brothers Wine Group owned and operated

Northern Conquest Charters

18 September 2020

Northern Conquest Charters runs short and extended

Pumphouse Point Case Study

Pumphouse Point

18 September 2020

For over 20 years Simon Currant, Tasmanian

Gordon River Cruises Case Study

Gordon River Cruises

18 September 2020

For many decades Gordon River Cruises operated a

engagement, couple, romance

How the dirty weekend saves tourism

8 June 2020

Hello, I’m David Inches, founder of Inspired

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