According to Facebook, mobile-first videos are 27% more effective in driving brand lift, and they enhance message association by 23% in comparison with video ads which are not mobile-optimised. The
Instagram Reels for Tourism
Instagram Reels for Tourism In August 2020 Facebook announced Instagram Reels, a new short-video feature designed to compete with the popular platform TikTok. In this blog explores the opportunity Reels
Content Apps that make you look like a pro
The ongoing need to produce fresh and original content for is a serious concern for time-pressed businesses. To remain relevant, there are blogs posts, social media updates, videos and infographics
Why your absolutely need a Travel Blog
Despite the popularity of blogging as a marketing tool this question is still asked by tourism owners and operators. Many don’t understand just how blogs work or if they are
High Performance eMail Marketing
Your traveller eNewsletter can be an effective marketing tool; however, it must stand out from “inbox clutter”. A well-executed eNewsletter helps you maintain relationships with your customers and establish rapport