Social Media MARCH 2021

Last updated: 19 October 2020
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Social Media for Tourism by HubSpot and David Inches


The Social Media certification delivered by HubSpot in partnership with Tourism Tune-Up will help you share the stories around your tourism business, build loyalty with travellers, and attract new customers; it’s the only social media training you’ll ever need. Building an effective social media strategy will build brand awareness and aspiration for your destination or business, drive word of mouth, and attract travellers.

Join HubSpot Academy Professor Crystal King, and invest in your business’ growth by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

Course details

9 lessons

38 videos

29 quizzes

4.5 hours duration

How to approach this course

This Social Media course is a partnership between HubSpot and Tourism Tune-Up.

HubSpot will deliver the course and Tourism Tune-Up will deliver additional video commentary to help you apply HubSpot insights to the tourism industry.

Join HubSpot Academy

To register for the free HubSpot Academy and start the social media course click here and go to HubSpot Academy.

After each session come back to the corresponding lesson title here on Tourism Tune-Up to receive additional coaching. For example, the opening lesson is titled “Developing a Social Media Strategy” and you will see the same lesson list on both HubSpot and this Tune-Up site.

HubSpot Social Media Course
HubSpot and Tourism Tune-Up Social Media Course