Marketing Strategy and Plan

Last updated: 30 June 2021
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“By failing to prepare, you’re preparing to fail” – Benjamin Franklin

Welcome to Tourism Tune-Up, the solution to taking control of your marketing and maximising returns on your marketing investments.

  • I have designed this 3-step Marketing Planning course specifically for the tourism and hospitality industries
  • Shaped over 20 years and 100 successful marketing projects, this marketing planning method is proven to deliver results
  • I understand and respect your busy lives as tourism operators and have created this Marketing Tune-Up in bite-sized pieces so you can chip away at your marketing plan at your own pace
  • While this framework will include Travel Trade marketing programs and investments, this learning experience is focused on direct consumer marketing.

Course details

  • 21 lessons
  • 23 videos
  • 3 hours 33 minutes (plus tasks)

How to approach this course

Tourism Tune-Up has been purposefully structured as a journey of sequential learning, similar to university. This approach has been adopted to ensure your decisions and investments across marketing programs are informed by a robust and well considered Marketing Strategy and Plan.

  1. Read the Tas Treks example Marketing Plan (Materials)
  2. Download Workbook (Materials)
  3. Download provided learning material under the (Materials)
  4. Watch the coaching video for each lesson in full (you must complete the video before you can mark the lesson complete)
  5. Complete the Workbook tasks

Course Content

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1. Get Ready
3. GO