Marketing Strategy and Plan
“By failing to prepare, you’re preparing to fail” – Benjamin Franklin
Welcome to Tourism Tune-Up, the solution to taking control of your marketing and maximising returns on your marketing investments.
- I have designed this 3-step Marketing Planning course specifically for the tourism and hospitality industries
- Shaped over 20 years and 100 successful marketing projects, this marketing planning method is proven to deliver results
- I understand and respect your busy lives as tourism operators and have created this Marketing Tune-Up in bite sized pieces so you can chip away at your marketing plan at your own pace
- While this framework will include Travel Trade marketing programs and investments, this learning experience is focused on direct consumer marketing.
- 21 lessons
- 23 videos
- 3 hours 33 minutes (plus tasks)
How to approach this course
Tourism Tune-Up has been purposefully structured as a journey of sequential learning, similar to university. This approach has been adopted to ensure your decisions and investments across marketing programs are informed by a robust and well considered Marketing Strategy and Plan.
- Watch the coaching video
- Read the Tas Treks example
- Read provided learning material under the ‘Materials’ tab
- Complete the Workbook tasks