Digital Advertising SEP 2021

Last updated: 19 October 2020
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Digital Advertising for Tourism by HubSpot and David Inches


Today, digital advertising can be targeted, relevant, and helpful in ways it couldn’t be before. In this course, you’ll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic and paid efforts can work together, and hear a digital advertising success story from a HubSpot customer.

Course details

6 lessons

18 videos

4 quizzes

2 hours duration

Completing this course will help you

  • Learn how to use digital ads at every stage of the buyers’ journey
  • Explore the social media and paid search advertising platforms
  • Create effective digital ads that achieve your advertising goals.

How to approach this course

This Digital Advertising course is a partnership between HubSpot and Tourism Tune-Up.

HubSpot will deliver the course and Tourism Tune-Up will deliver additional video commentary to help you apply HubSpot insights to the tourism industry.

Join HubSpot Academy

To register for the free HubSpot Academy and start the Digital Advertising course click here and go to HubSpot Academy.

After each session come back to the corresponding lesson title here on Tourism Tune-Up to receive additional coaching. For example the opening lesson is titled “Getting Started with Journey-Based Advertising” and you will see the same lesson list on both HubSpot and this Tune-Up site.