TUNE-UP COURSES

it's time to get a plan

Marketing Planning

I recently came across an alarming statistic showing that 89% of small business owners recognise a Marketing Plan as a key business success factor… but 75% operate without a Marketing Plan.

A customer centred and commercially grounded Marketing Strategy and Plan is essential to taking control of your marketing to maximise return from investments. This Marketing Planning journey will deliver:

  • Marketing goals and measurement systems
  • Target markets and priority customers
  • Brand positioning (created within the competitive content)
  • Accountable communications plans
  • Enhanced marketing assets

coaching sample

In this example session we build on your view of priority markets by adding customer experience segments:

  • Review the segments supplied including their buying reasons
  • Select experience segments of high attractiveness to your business
  • Rank and weight the segments to form a new view of the target customer mix

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