it's time to get a plan
I recently came across an alarming statistic showing that 89% of small business owners recognise a Marketing Plan as a key business success factor… but 75% operate without a Marketing Plan.
A customer centred and commercially grounded Marketing Strategy and Plan is essential to taking control of your marketing to maximise return from investments. This Marketing Planning journey will deliver:
In this example session we build on your view of priority markets by adding customer experience segments:
- Review the segments supplied including their buying reasons
- Select experience segments of high attractiveness to your business
- Rank and weight the segments to form a new view of the target customer mix
Start Your Free 14-Day Trial
No credit card. No contract. Just 14 days free to test drive Tourism Tune-Up Marketing Planning Course.