Hello, I’m David Inches, founder of Inspired by Marketing... and if you're in the tourism industry, the dirty weekend could just be our saviour. The first market opportunity to open
Preparing for the new world Traveller
So many of us have been handed the rare resource of time, an opportunity that I will be using to prepare my businesses for the inevitable economic resurgence. Here are
4 Simple Tips for Instagram Traction
With its focus on beautiful and inspiring images, Instagram seems tailor-made for tourism, explaining why our industry has been able to leverage the platform so successfully to make money and
Content Apps that make you look like a pro
The ongoing need to produce fresh and original content for is a serious concern for time-pressed businesses. To remain relevant, there are blogs posts, social media updates, videos and infographics
Measure. Manage. Grow
A good marketing plan is underpinned with clear, measurable goals that define what you want to achieve. I recommend that you focus on no more than 3 to 4 specific
Why Social Media Stories are Blowing Up
Stories on Facebook and Instagram are slideshows of photos or short videos which can create brand awareness and help you connect with customers. The Stories feature was pioneered by Snapchat
Why everyone wants and needs to hear your brand story
Trends come and go in marketing, but one thing which remains constant is the importance of storytelling. Humans are wired for story because they have been imperative to our survival since
Reaching travellers on holiday through Facebook Ads
Targeting Facebook ads to holiday visitors is one of the most powerful ways of reaching key tourism audiences and to remain competitive, your business should be making the most of
Using Social Media to enhance your tourism experience
Social media has made it much easier for companies to communicate with customers, receive and act on valuable feedback. Despite this, many businesses are not making the effort to find
How to embrace an ‘Experience Centred” Segmentation Model
The benefits of a experienced based market and segmentation have become increasingly evident to marketers. Unlike traditional demographics and psychographics which provide a broader descriptive overview of market segments, needs