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engagement, couple, romance

How the dirty weekend saves tourism

  • Articles
  • Articles

How the dirty weekend saves tourism

Hello, I’m David Inches, founder of Inspired by Marketing... and if you're in the tourism industry, the dirty weekend could just be our saviour.  The first market opportunity to open

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8 June 2020
fantasy, travel, vacations

Preparing for the new world Traveller

  • Articles
  • Articles

Preparing for the new world Traveller

So many of us have been handed the rare resource of time, an opportunity that I will be using to prepare my businesses for the inevitable economic resurgence. Here are

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8 June 2020
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4 Simple Tips for Instagram Traction

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  • Articles

4 Simple Tips for Instagram Traction

With its focus on beautiful and inspiring images, Instagram seems tailor-made for tourism, explaining why our industry has been able to leverage the platform so successfully to make money and

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8 June 2020
film, photo, slides

Content Apps that make you look like a pro

  • Articles
  • Articles

Content Apps that make you look like a pro

The ongoing need to produce fresh and original content for is a serious concern for time-pressed businesses. To remain relevant, there are blogs posts, social media updates, videos and infographics

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8 June 2020
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Measure. Manage. Grow

  • Articles
  • Articles

Measure. Manage. Grow

A good marketing plan is underpinned with clear, measurable goals that define what you want to achieve. I recommend that you focus on no more than 3 to 4 specific

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8 June 2020
books, stack, book store

Why Social Media Stories are Blowing Up

  • Articles
  • Articles

Why Social Media Stories are Blowing Up

Stories on Facebook and Instagram are slideshows of photos or short videos which can create brand awareness and help you connect with customers. The Stories feature was pioneered by Snapchat

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8 June 2020

Why everyone wants and needs to hear your brand story

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Trends come and go in marketing, but one thing which remains constant is the importance of storytelling. Humans are wired for story because they have been imperative to our survival since

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8 June 2020

Reaching travellers on holiday through Facebook Ads

  • Articles

Targeting Facebook ads to holiday visitors is one of the most powerful ways of reaching key tourism audiences and to remain competitive, your business should be making the most of

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8 June 2020

Using Social Media to enhance your tourism experience

  • Articles

Social media has made it much easier for companies to communicate with customers, receive and act on valuable feedback. Despite this, many businesses are not making the effort to find

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8 June 2020

How to embrace an ‘Experience Centred” Segmentation Model

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The benefits of a experienced based market and segmentation have become increasingly evident to marketers. Unlike traditional demographics and psychographics which provide a broader descriptive overview of market segments, needs

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8 June 2020

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Lookalike Audiences for Tourism

21 October 2020

Facebook’s Lookalike Audience feature allows tourism operators

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Why Blogging is a Lock for Tourism

21 October 2020

Tired of consultants nagging you to post

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Instagram Reels for Tourism

21 October 2020

Instagram Reels for Tourism In August 2020

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Link Building for Tourism SEO

21 October 2020

Google’s algorithms are always evolving but the

Cruising Car Rental

18 September 2020

Cruising Car Rentals has been operating in

Brown Brothers Devils Corner

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Brown Brothers Wine Group owned and operated

Northern Conquest Charters

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Northern Conquest Charters runs short and extended

Pumphouse Point Case Study

Pumphouse Point

18 September 2020

For over 20 years Simon Currant, Tasmanian

Gordon River Cruises Case Study

Gordon River Cruises

18 September 2020

For many decades Gordon River Cruises operated a

engagement, couple, romance

How the dirty weekend saves tourism

8 June 2020

Hello, I’m David Inches, founder of Inspired

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