maximise TOURISM Marketing ROI

This online Marketing Planning Course and collection of learning material is custom built for small to medium tourism.

trip, mountain, trekking

Take control of your marketing program and investment with a focused, organised and measurable Marketing Strategy and Plan.


TOURISM marketing PLAN course

In collaboration with Australia’s leading tourism experts, Tourism Tune-Up helps small tourism businesses across the world maximise returns from their marketing investment.

Tourism Tune-Up is an affordable online self development journey to design your Marketing Strategy and Plans.  Enhance your marketing skills and direction through effective and easy-to-understand articles and coaching videos.


Marketing Planning Course

This 3-step marketing planning journey is delivered through video coaching, real world examples and supported learning.

Example Marketing Plan

This online Marketing Planning Course includes an example Plan for Tas Treks to guide your work at every stage.

Continuous Learning

The growing Tune-Up Learning Library is filled with tourism specific learning materials to empower continuous learning.

is this tune-up for me?

Welcome to Tourism Tune-Up. 

I have designed this Tune-Up for small and medium sized experiential tourism businesses. If you’re prepared to commit the time with an open mind… together we can achieve anything.

You may be a tour or activity, an event or festival, winery, distillery or food experience, wilderness lodge or historical hotel. You could be located in the snow or on the beach. In Australia or Vietnam.

Marketing holiday destinations and experiences is all about storytelling. So if you have a story or two to share Tourism Tune-Up is built for you. 

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Businesses That Have Benefited from David's Experience

Start Your Free 14-Day Trial

No credit card. No contract. Just 14 days free to test drive Tourism Tune-Up Marketing Planning Course. 

why this works

100% Tourism

Every topic, lesson and article is tourism specific to deliver insights and learning that is fine tuned to our industry needs.

Small Business Specialist

I have worked with small to medium businesses for over 25 years and this program is designed specifically for new and expanding businesses.

Action Centred Learning

I have worked in the engine room of more than 100 tourism businesses and I understand the real world. This is not an academic course.

You're Not Alone

Sign up for my monthly Q&A webinars designed to offer specific advice based on your unique situation and opportunity.

Tas Treks Example Plan

Your Marketing Planning Course comes with a complete and comprehensive Marketing Plan for Tas Treks Walking Company.

Team Tourism

The Tune-up Team share specialised advice through from the Tune-Up team of tourism marketing and development professionals.


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