maximise TOURISM Marketing ROI

This online Marketing Planning Course and collection of learning material is custom built for small to medium tourism.

trip, mountain, trekking

Take control of your marketing program and investment with a focused, organised and measurable Marketing Strategy and Plan.


TOURISM marketing PLAN course

In collaboration with Australia’s leading tourism experts, Tourism Tune-Up helps small tourism businesses to prepare their Marketing Plan and maximise returns from their marketing investment.

Tourism Tune-Up is an affordable online Marketing Planning Course designed to enhance your marketing skills and direction through an effective and easy-to-understand Marketing Planning Course and Learning Library.


Marketing Planning Course

This 3-step marketing planning journey is delivered through video coaching, real world examples and supported learning.

Example Marketing Plan

This online Marketing Planning Course includes an example Plan for Tas Treks to guide your work at every stage.

Continuous Learning

The growing Tune-Up Learning Library is filled with tourism specific learning materials to empower continuous learning.

small business TOURISM tune-up

Welcome to Tourism Tune-Up. 

I have designed this Tune-Up for small and medium sized experiential tourism businesses. If you’re prepared to commit the time and come with an open mind… together we can achieve anything.

You may be a tour or activity, an event or festival, winery, distillery or food experience, wilderness lodge or historical hotel. You could be located in the snow or on the beach. In Australia or Vietnam.

If you have a story to share Tourism Tune-Up is built for you. 

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Businesses That Have Benefited from David's Experience

Start Your Free 14-Day Trial

No credit card. No contract. Just 14 days free to test drive Tourism Tune-Up Marketing Planning Course. 

your learning experience

This short video shares the Tourism Tune-Up Learning Platform so you can view first hand your planning journey and experience.  

See course structure, topics, lessons and navigation, how to download supporting materials and your Planning Workbook.  The 14 Day Free Trial provides access to all Marketing Planning Topics and Coaching Video’s so you can make sure Tourism Tune-Up is right for you.

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100% Tourism

Every topic, lesson and article is tourism specific to deliver insights and learning that is fine tuned to our industry needs.

Small Business Specialist

I have worked with small to medium businesses for over 25 years and this program is designed specifically for new and expanding businesses.

Members Forum

Engage with David and fellow members in the membership forum facilitated by your coach and Tourism Tune-Up founder David Inches.

Webinar Support

Every month join member exclusive webinars with David Inches to deep dive into a specific aspect of the course and tourism marketing.

Tas Treks Example Plan

Your Marketing Planning Course comes with a completed Marketing Plan for Tas Treks Walking Company to show the Plan outputs in action.

Video Coaching

To maximise efficiency every topic in the Tourism Tune-Up Marketing Planning Course is based around a central coaching video.

Tourism Consulting Services

David Inches is also founder and Managing Director at Evolve Tourism. If your'e seeking consulting services to develop Destination Plans, Product Development and Business Cases, Tourism Brand and Marketing Plans please visit in Evolve Tourism.